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The personalized video rendering platform

Video rendering infrastructure for a planet.

We run the cloud rendering platform behind personalized video at scale — built for campaigns where millions of unique videos have to just work.

Pay per render
No pre-rendering
Real-time rendering
Book a Demo See it in action →
Trusted by teams at
McDonald's Lexus Mercedes Audi VW Lufthansa Vodafone eBay Netflix Google Adidas Tesla Microsoft Nike T-Mobile Nissan Porsche Red Bull Visa Volvo
What is personalized video?

One video — made for exactly one viewer.

A personalized video is assembled per recipient: your base footage plus layers of text, images and clickable buttons, each bound to a field in your data. And with Impossible it is rendered only when someone presses play — send it to 10 million people, render just the ones that get watched. No wasted, never-seen renders.

Try it live

Type a name, pick a trip. Watch it render.

This player isn't showing a file. When you hit render, the video is created at that moment from the record below — the same template, your data: destination footage, price, name and an ElevenLabs voiceover in the voice you pick. Not one of N pre-produced variants: there is no video until you ask for one.

crm_record · 1 of 10,000,000
first_name
destinationMallorca
fare€129 return
voice
Real render · eu-west-1 · ElevenLabs voice · nothing pre-produced
▶ Edit the record and hit render
How it works

Rendering on demand.
No pre‑rendering.
Unique video link per email.

You send
One URL per recipient
Your ESP merges it like any personalization field.
→
On tap
Video renders on the fly
Brand template + that recipient's data, at the moment of the click.
→
Instantly
Streams from the CDN
Sub-second start, every device, no app.
10,000,000 emails ≠ 10,000,000 video files. A video only ever exists if someone watches it.
Reliability
99.97% uptime SLA

The campaign of the year goes out once. A broken play button in 10 million inboxes is not a risk you take. That's a promise we put in writing.

8 AWS regions
On-premises deployment available
Multi-region failover
Alarms & notifications
GDPR compliant · EU rendering
The editor

Design once. Personalize forever.

If you can lay out a slide, you can build a template — add a layer, bind it to a data field, done. Claude and ChatGPT connect over MCP, so an agent can draft the first version and you refine it in the browser. Brand themes carry your design system — type, color, logo — into every template, so 10 million renders stay on brand.

Browser-based Editor
Template API
LLM Integration
FX Player

Standard video out. Superpowers on top.

Every render is a regular MP4 or HLS stream — it plays natively on every device and in every client, with nothing to install. Drop in the optional FX Player when you want more than playback:

Interactivity
CTAs in the video
Clickable calls-to-action and choices at any point in the story — the feature viewers use most.
Insight
Realtime analytics
Views, completion and CTR per campaign, live — down to the individual scene.
Deployment
One script tag
Works on landing pages, in web apps, anywhere HTML runs — and falls back to plain video everywhere else.
CRM integration

If your CRM can send an email,
it can send video.

1
Connect your audience
A data extension sync or one API call out of Salesforce — no new infrastructure, no data migration.
2
Get one link per contact
We hand back 10,000,000 unique video URLs — one extra column, like any other contact field.
3
Drop in the merge field
Paste %%video_url%% into your template and hit send. That's the whole integration.
Works the same with EmarsysBraze Adobe Campaignany ESP
Salesforce Marketing Cloud your existing campaign template
<!-- journey: weekly-offers -->
Hi %%FirstName%%, your weekly deals
are in — 30 seconds, your store:

▶ <a href="%%video_url%%">Watch your video</a>
One merge field. Your template, your journeys, your send flow — nothing else changes.
Platform

Features.

  • Pay only for rendered videos — unwatched links cost nothing
  • Dynamic placeholders — text, image, video, sound & voice, per recipient
  • Any CRM or database — one merge field, Salesforce-native
  • Fully dynamic scenes — content, length, audio, optional scenes per viewer
  • Browser-based editor — timeline, keyframes, layers; nothing to install
  • Conditional story flows — different viewers see different scenes
  • Personalized voiceover & speech — audio driven by data, not re-recorded
  • Charts, tables & data-driven animations — numbers animate from your data
  • Themes & reusable compositions — brand consistency across templates
  • Real-time rendering — sub-second start at the moment of the click
  • Every format from one template — vertical, square, 16:9
  • Template API + LLM/MCP integration — agents can build templates
  • Realtime analytics — views, completion, CTR per campaign
Pricing model

Pay for engagement, not for sends.

Billing is per rendered minute — a video that's never watched never renders, so list math doesn't apply to you. At volume we shape pricing around your send calendar and click behavior — book a demo and we'll run your numbers.

Rates that fall as you grow.

Free
first 1,000 min / mo
$50/mo
base fee
$0.20/min
standard rate
Custom
volume rates from 100k min
$0.20
1k–5k
$0.15
5k–10k
$0.12
10k–25k
$0.095
25k–50k
$0.07
50k–100k
100k–250k
250k–500k
500k–1M
1M–2.5M
2.5M–5M
5M–10M
10M+
Contact us for
high volume pricing
1k – 5k$0.20
25k – 50k$0.095
5k – 10k$0.15
50k – 100k$0.07
10k – 25k$0.12
100k+Contact us →
Marginal rate per monthly volume band — minutes in each band cost that band's rate, so the blended rate falls automatically. No tiers to pre-select, no commitment.

Your scale, on the rate card.

Minutes / monthMonthly billBlended rate
1,000 (free tier)$50$0.0500
10,000$1,600$0.1600
100,000$9,275$0.0927
100,000+Contact us for high volume pricing →
Good to know
  • The first 1,000 minutes every month are free — testing costs nothing.
  • The $50 monthly base fee covers platform access and the free tier.
  • Metered per calendar month; volume does not carry over.
  • Billing is metered by the second, with a 10-second minimum per render.
  • Price is independent of resolution — every format costs the same.
  • Single-frame renders $0.01/image · CDN bandwidth $0.25/GB.
Next step

A pilot on your brand.

01
We create a test template with your brand team
02
Connect a test audience, generate up to 1,000,000 links
03
Render up to 1,000 videos randomly

After the trial, we send you detailed statistics and analysis — if the template contains CTAs, that includes CTR and other engagement data.

Book a Demo Read the docs →