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Chapter 5: Image Elements

Image elements bring visual content to your video templates. This chapter covers how to add, configure, and optimize images in FX Express.

Adding Images

To add an image element:

  1. Click Image in the element palette (or drag it to the canvas)
  2. An image picker dialog opens
  3. Select or upload your image
  4. The image appears on the canvas

Image Sources

FX Express supports various image sources:

Upload from Computer

  1. Click “Upload” in the image picker
  2. Select an image file from your device
  3. Supported formats: PNG, JPG, JPEG, GIF, SVG, WebP

From URL

  1. Paste an image URL directly
  2. The image will be loaded from the remote source
  3. Ensure the URL is publicly accessible

Stock Images

Browse and select from integrated stock image libraries (when available).

AI Generated

Generate images using AI tools (when available):

  1. Describe the image you want
  2. AI generates options
  3. Select your preferred result

Image Properties

Source (src)

The URL or path to the image file. You can change this to replace the image.

Alt Text

Alternative text for accessibility:

  • Describes the image content
  • Used by screen readers
  • Good practice for all images

Object Fit

Controls how the image fills its container:

ModeBehavior
CoverFills the entire area, cropping if necessary (default)
ContainFits entire image within area, may show background
FillStretches to fill area exactly, may distort

Cover Mode

  • Best for: Background images, full-bleed photos
  • Crops portions of the image to fill the frame
  • Maintains aspect ratio
  • Use with Focus Point to control what’s visible

Contain Mode

  • Best for: Logos, icons, product images
  • Shows the entire image
  • May show background color around edges
  • Never crops the image

Fill Mode

  • Best for: When exact dimensions matter
  • Stretches/compresses to fit exactly
  • May distort aspect ratio
  • Use sparingly

Focus Point

When using Cover mode, the focus point controls which part of the image remains visible:

Setting Focus Point

  1. Select the image element
  2. Click the crosshair icon (🎯) in the toolbar
  3. Focus mode activates
  4. Click and drag on the image to set the focus point
  5. Click elsewhere to confirm

Focus Point Coordinates

  • X: Horizontal position (0% = left edge, 100% = right edge)
  • Y: Vertical position (0% = top edge, 100% = bottom edge)
  • Default: 50%, 50% (center)

Common Focus Point Uses

SubjectRecommended Focus
Portrait (face)Center on the face (usually 50%, 30-40%)
ProductCenter on the product
LandscapeHorizon line or point of interest
Text in imageCenter on the text

The Image Toolbar

When you select an image, a floating toolbar appears above it:

ButtonFunction
Replace imageOpen picker to choose a different image
Cover (📐)Set object-fit to cover
Contain (📦)Set object-fit to contain
Fill (⬜)Set object-fit to fill
Focus (🎯)Enter focus point editing mode
AI Edit (✨)Open AI image editing tools
Timing (🕐)Open element timing dialog
Delete (🗑)Remove the image element
Lock (🔒)Lock element position and size

Replacing Images

To replace an image without changing its position or settings:

  1. Select the image
  2. Click “Replace image” in the toolbar
  3. Choose a new image
  4. The new image appears with the same size and position

This is useful when updating content while preserving layout.

AI Image Editing

FX Express integrates AI tools for image manipulation:

Available AI Features

  • Remove background: Isolate subjects from backgrounds
  • Enhance: Improve image quality
  • Expand: Extend image boundaries
  • Edit: Make specific changes via prompts

Using AI Edit

  1. Select the image
  2. Click the sparkle icon (✨)
  3. Choose an AI operation
  4. Follow prompts to complete the edit

Image Sizing Best Practices

Resolution Recommendations

Use CaseRecommended Resolution
Full-screen background1920×1080 or higher
Half-screen image960×540 minimum
Thumbnail/icon256×256 minimum
LogoVector (SVG) when possible

File Size Optimization

  • Compress images before uploading
  • Use appropriate formats (JPG for photos, PNG for graphics)
  • Avoid unnecessarily large files
  • Consider WebP for better compression

Aspect Ratios

  • Match image aspect ratio to element aspect ratio when possible
  • Use Cover mode when ratios don’t match
  • Set focus point to preserve important content

Animating Images

Images can be animated using the timeline:

Entry Animations

  • Fade in
  • Scale up/down
  • Slide from direction
  • Zoom and pan (Ken Burns effect)

Transform Animations

  • Position changes
  • Size changes
  • Rotation
  • Opacity changes

Creating a Ken Burns Effect

  1. Set initial position/size keyframe
  2. Set ending position/size keyframe
  3. The image slowly pans/zooms during playback

See Chapter 12: Animations and Keyframes for details.

Image Layout Tips

Background Images

For full-screen backgrounds:

  1. Set position to 0%, 0%
  2. Set size to 100%, 100%
  3. Use Cover mode
  4. Set Z-Index to lowest value

Centered Images

For centered content:

  1. Calculate position based on size
  2. Or use alignment tools
  3. Consider Contain mode for full visibility

Image Grids

For multiple images:

  1. Plan your grid layout
  2. Calculate percentage positions
  3. Keep consistent spacing
  4. Use same aspect ratios when possible

Troubleshooting

Image Not Loading

  • Check if the URL is accessible
  • Verify the file format is supported
  • Check for CORS restrictions on remote images
  • Try re-uploading the image

Image Looks Blurry

  • Source image may be too low resolution
  • Increase source image size
  • Avoid upscaling small images significantly

Image Is Cropped Unexpectedly

  • Check Object Fit mode (Cover crops by design)
  • Adjust Focus Point to show desired area
  • Switch to Contain mode to see full image
  • Adjust element size to match image aspect ratio

Image Colors Look Wrong

  • Browser color management may differ
  • Check if image has embedded color profile
  • Test in final export for accurate colors

Image Won’t Replace

  • Ensure you’re clicking the toolbar button
  • Check file format compatibility
  • Try uploading instead of URL

Image Performance

Optimization Tips

  • Pre-resize images to needed dimensions
  • Use appropriate compression
  • Avoid animated GIFs for large areas
  • Consider video for motion content

Memory Considerations

  • Very large images consume more memory
  • Multiple high-res images may slow preview
  • Optimize images for web use

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